Tuesday, October 21, 2008

Tapen Gupta: Business Writting

Tapen Gupta: Business Writting

Business Writting

INTRODUCTION

In business communication writing plays a very crucial role because written communication is a creative as well as critical activity

it depends upon proper palnning and hard work

A sitable business writting necessitate suitable information

Business writting namely , Letters , Reports & Memorandums

Business Letter

It is the means to maintain contacts iwht the external world including other business man , customers , govt.

Purpose of business letter

specvfic information to the reader

propose your idea

promote or advertise a product

promote or advertise yourself

Essentials of an effective business letter or Do's of Business Writting

Clear

Concise

correct

Courteous

convincing

complete

considerate

concrete

prompt

You attitutde

orderly arranged

professional

emphasize the positive attitude

use of strong words

use of familiar word

Dont's of Business Writting

resist the tendency to be formal

avoiding the old language of business

dont use rubber stamp

avoiing anger

avoid intimacy

avoiding humour

Writting an effective Business Letter or Planning a business letter

Determine the purpose

Audience analysis

establish facts

get to the point early

Recipient freindly language

creates a sample copy

use of active voice

use of parallel structure

edit for grammar , punctuation and spelling

final draft